WHAT WE DID
- Company Brochure
- Brand Identity
COMPANY
GRAYTON EXPEDITIONS
OVERVIEW
Grayton Expeditions is a Kenyan safari and expedition company focused on authentic, responsible travel across East Africa. Their experiences range from multi-day wildlife safaris across the plains of Kenya and Tanzania to serious mountain climbing expeditions on Mount Kenya and Kilimanjaro. They came to us for a brochure that could capture the heart of what they do, inviting travelers into the wild without losing that personal, human touch.
The Challenge
The brochure needed to speak to a wide variety of travelers, from families and honeymooners to solo adventurers and experienced climbers. The challenge was finding a unified voice and visual language that felt welcoming to everyone, while clearly breaking down complex itineraries, destinations, and pricing. We had to ensure the practical details didn't overshadow the pure sense of adventure.
The Strategy
Our strategy was to design a document that functioned as both an inspiring lookbook and an effortless travel tool. We structured the brochure to naturally guide the reader through the journey, balancing evocative, warm copywriting with a clean, spacious design that gives the breathtaking destinations the room they deserve.
- Positioning expansive photography at the forefront to help travelers instantly visualize the experience
- Creating seamless pathways to the website via personalized tour codes linked to specific itineraries
- Curating a diverse blend of all-inclusive safari offers to keep the adventure dynamic and engaging
Visual Identity
We used their established colors and identity to expand and create media through another channel, their comprehensive brochure. The visual language strikes the perfect balance between professional trust and organic warmth, bringing the wild nature of their expeditions to life.
"WITNESS THE GREAT WILDEBEEST MIGRATION"
Editorial Design & Layouts
Identity & Application
We applied the expanded brand system across the entire brochure suite to ensure absolute consistency. The visual language brings the warmth of their expeditions into every page, from map layouts to editorial storytelling, ensuring that travelers feel the scale of the adventure instantly.
The Outcome
A comprehensive, beautifully crafted brochure suite that not only sells the experience but genuinely reflects the care, expertise, and warmth of the Grayton Expeditions team.
A brand is an instinct.
True brand direction closes the gap between how you see yourself and how the world reads you. HausChroma builds the identities, systems, and visual direction that make sure those two things are always aligned.
