A comprehensive brochure suite built for a Kenyan expedition company, capturing the scale of immersive wildlife safaris and exotic destinations across East Africa.
WHAT WE DID
- Company Brochure
- Brand Identity
COMPANY
GRAYTON EXPEDITIONS
Grayton Expeditions is a Kenyan safari and expedition company built around immersive, responsible travel across East Africa. The brief was clear: create a brochure that could carry the full weight of what they offer, from multi-day wildlife safaris across Kenya and Tanzania to mountain climbing expeditions on Mount Kenya and Kilimanjaro, and do it in a way that felt as considered as the experiences themselves.
Strategy & Execution
The brochure had to work across a wide range of audiences, from families and honeymooners to solo adventurers and serious climbers, without losing a consistent voice or visual identity. Every section was structured to guide the reader through destinations, itineraries, and pricing with clarity, while the copy and design worked together to keep the sense of scale and adventure intact throughout.
The result is a document built to sell without feeling like a sales pitch. Grayton Expeditions operates in one of the most visually compelling landscapes on earth, and the brochure was designed to reflect that, giving every destination, every route, and every experience the space to speak for itself.
A brand is an instinct.
True brand direction closes the gap between how you see yourself and how the world reads you. HausChroma builds the identities, systems, and visual direction that make sure those two things are always aligned.